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Michael Slack integrates the mailer with his art...I like how he drew elements of the envelope and stylized the whole thing.
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Tom Bagshaw does a neat fold out...kind of like a booklet in that it shows a lot of information in a small format, but I think the accordian format is good for displaying it if someone liked it enough upon receiving it. A booklet is something you can revisit, but you can revisit and display this as art.
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Veronica Hebard uses a simple card, but I like how interesting it is. I think if I were to make a card I'd want something simple and engaging like this, with only who I am and a way to contact me/see my work.
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Kate Slater made some promotional booklets to mail off and show off her work...I really like that idea. It's small, portable, can be revisited and displays a lot. Maybe a promotional tiny sequential booklet for myself?